If you are planning to sell your home then you need a top Realtor who is an expert on online marketing and practices the latest internet techniques to give your home the maximum online exposure.

Newspaper ads are no longer an effective medium for advertising homes for sale where over %90 of the home shoppers are searching homes strictly online. You need a tech-savvy Realtor on your side to get the most online exposure when listing a home for sale in today’s market.Your Realtor should:

• Have a very strong more…

Price, location, and square footage are very important when selling a property. Beyond that, however, you can focus on these top 5 listing elements to turn your listing into a “must-see” property.

#1: Digitally Friendly Listing

Plenty of quality photos and a complete description that focus on the popular aspects of your listing are required. The Internet is your real 24/7 Open House opportunity. Use it wisely.

#2: Drop the Hysterics

It’s not the “MOST INCREDIBLE ALL-STAINLESS-STEEL kitchen!!!” It’s a “warm, modern kitchen perfect for family celebrations.” Lead with believable emotional benefits and descriptions, not hyperbole.

#3 Well-Maintained From Curb to Kitchen

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By: Donna Fuscaldo

Published: January 23, 2012

These tips will get you started on turning your house into a “show home”.  Even if you’re not moving, you will find these tips also make your home more relaxing and enjoyable to live in.

1. Walls:

Neutral colors are going to be best, although it does not have to be light beige. For the fall season, try painting your walls a rich shade of caramel or cream that’s neutral yet warm and inviting. Add pops of color with accessories in deep reds and oranges.

2. Art:

If you are unsure how high the art should be hung use this rule as a guild: 60 inches from the floor to the center of the art. In an occupied home if there is no decent art at all, take it out! It is better having empty walls than unappealing art. more…

When it comes to preparing your home for sale in an environmentally friendly way, Kermit the Frog had it wrong. It is easy being green.

With so many homebuyers seeking green features in the homes they consider, sellers should create an eco-friendly atmosphere for the buyer and that doesn’t always mean costly fixes.

It’s always nice for a homebuyer who’s been touring houses all day to find water or a snack waiting for them in your kitchen. Instead of leaving the customary bottled water, go the eco-friendly route and have a pitcher of filtered tap water at the ready. Add some organic fruits and vegetables and keep trash minimized. Also, use glassware and plates instead of plastic cups and paper plates. This practice is not only green, it shows class.

Another way to act “green” is during your de-cluttering stage, when you remove furniture and other items from your home prior to the home’s listing. Instead of simply throwing out all those things you no longer want or need, you can recycle, resell at a garage sale, donate to a charity or give away the items at the popular website Freecycle.com. more…

By Nadia Huliai

Real Estate Marketing Expert

Prudential Fox and Roach Realtors

2011 opened as a strong buyer’s market so home sellers must be on their toes to give their homes maximum appeal. Not only should sellers complete the home repairs they know must be made, they should also hire a certified home inspector to thoroughly and impartially evaluate their properties.

If this inspection results in a fix-it list, review the list with your real estate professional to establish necessities and priorities. Depending on your budget and objectives, you may want to repair only items that could cause significant deterioration to your property, such as a leaky roof. Ideally, the closer you can get your home to “move-in-ready” status, the more likely you are to attract today’s cautious and discerning buyers.

Among the most common repairs and enhancements yielding immediate buyer appeal include:

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If you’re planning to sell your house any time soon, home improvements that build property value should be on your to-do list. It’s a buyer’s market, and between tighter purse strings and plenty of properties to choose from, shoppers want homes that are move-in ready and free of the need for home improvement projects that will add to their own bottom lines.

Planning home improvements that pay you back at the time of sale requires a strategic vision as well as design, finish and product selections that welcome the widest possible range of buyer tastes. Drawing on tips from real estate pros, along with Remodeling magazine’s annual Cost vs. Value Report, here are 10 home improvements that pay you back when you sell.

Front entry doors: Curb appeal is the first step in a successful home sale, and installing a beautiful, high-quality entry door is a simple home improvement that delivers impact both in buyer drive-bys and online listings. A new entry door will also help lower home energy costs and stand up to weather extremes.

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If you are trying to decide which projects have the best return on investment, Remodeling Magazine

Cost vs Value report shows the top home renovations in 2010-2011 that might add  value to your home. They are:

BASEMENT REMODEL

MAJOR KITCHEN REMODEL

GARAGE ADDITION

ATTIC BEDROOM

WINDOW REPLACEMENT (VINYL)

WINDOW REPLACEMENT (WOOD)

SIDING REPLACEMENT (VINYL)

MINOR KITCHEN REMODEL

DECK ADDITION (WOOD)

GARAGE DOOR REPLACEMENT

ENTRY DOOR REPLACEMENT (STEEL)…

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by Prudential Fox and Roach

As the weather warms, so does the real estate market! What better way to kick of the season than learning about ways to better market your house when selling it?

Staging your house is a necessary step when selling it and many people tend to neglect it.  If done correctly, your house can look bigger, brighter, cleaner, warmer and, best of all, it makes a home buyer want to buy it!

Here are 4 tips to help you stage your home this selling season: more…

by Prudential Fox and Roach

Given today’s buyer’s market, it’s important for sellers to be aware of certain market trends in order to pique the interest of buyers.  In conjunction, it’s equally as important for sellers to be cognizant of their own home’s market value, a concern for many current sellers.  Whether planning to sell in a couple of weeks, months of years, value is crucially important.  If you have concern about your home’s assessment, there are plenty of ways to give it a swift boost before listing it on the market.

Refurbished rooms, such as basements, always go a long way n adding value to your property.  Most basements are empty storage spaces that are rarely seen to any non-inhabitants.  By turning the room into an entertainment area, bar or poker room, you add both value and character to the home — both traits that will be loved by buyers. more…